Hub Clinic

An adolescent and child friendly behavioural and developmental specialist clinic brought to life by the boundless, Dr Paul Joffe. Hub is a reaction to dated operations and the fluorescent tube lights of typical clinics. A thoughtful push back against how things are expected to be done in this kind of setting. In Paul’s own words, “Hub is real medicine”

Identity • Creative Direction • Wayfinding & Signage • Print • Web Design • Digital Collateral • Consultancy

Running with this focused vision, we aimed for each touchpoint of the identity to be uncluttered and clear, whilst projecting calmness and positivity. Everything from the stationery to the signage (with expertise from MJ Printing and Premier Graphics) has been created to blend seamlessly with Hub’s mindful and meditative approach.